CI
The direction and standards ROBROS pursues
extend into the form and system of our brand.
Rather than presenting predetermined answers,
we aim for a future that people and robots fill in together.
The logo's structure is grounded in trust and stability in technology, while its open form embodies possibility and scalability. The empty space within the logo signifies not incompleteness but possibility. It is a place for people to reflect and fill in themselves, symbolizing the process of people and robots building a better future together. ROBROS's technology exists within that process as a tool for expanding what it means to be human.
The signature logo representing ROBROS's brand identity
Logotype by version
[Default] Horizontal / Black. ver
Vertical / Black. ver
ROBROS is based on black and white.
Color is not used as an element to show off the brand, but to support the user's understanding and choices. In the moments it's needed, color works as a signal that guides the flow of people.
RGB 255/255/255
HEX #FFFFFF
RGB 0/0/0
HEX #000000