Human First, Always
ABOUT
People before technology, ROBROS started with that belief.
Overview
We believe that technology should not replace humans but walk together to make life more human.
In repetitive work, physical constraints, and an increasingly isolated society, technology should give back people's time,and people should be able to pursue their own values more deeply.
Therefore, we design robots as partners, not tools,and technology as a means, not an end.
This is ROBROS' philosophy and reason for existence.
A future where humans and robots enrich life together
We aim for a future of coexistence where humans and robots understand and respect each other's roles, and fill each other's deficiencies.Robots should not be beings that surpass or replace humans, but partners walking alongside humans.ROBROS designs a future where people and robots cooperate together to create a richer life.
Making robots that walk with people
ROBROS observes and understands human movement, speech, emotions, and working methods, and develops AI robots that can react and judge accordingly.The robots we make are not simple automation machines,but companion beings that can move, work, and think together beside people.
We always make robots that are 'together'.
More humanity through AI robot technology
ROBROS believes that technology does not replace human values, but can be a means to restore and expand humanity. The center of technology must always be people, and the robots we make should be beings that help people live more like themselves rather than replacing them. Through AI robot technology, we want to create a more valuable life and a more humane society.
A future where humans and robots enrich life together
We aim for a future of coexistence where humans and robots understand and respect each other's roles, and fill each other's deficiencies.Robots should not be beings that surpass or replace humans, but partners walking alongside humans.ROBROS designs a future where people and robots cooperate together to create a richer life.
We do
We do
We do
Making robots that walk with people
ROBROS observes and understands human movement, speech, emotions, and working methods, and develops AI robots that can react and judge accordingly.The robots we make are not simple automation machines,but companion beings that can move, work, and think together beside people.
We always make robots that are 'together'.
We are
We are
We are
More humanity through AI robot technology
ROBROS believes that technology does not replace human values, but can be a means to restore and expand humanity. The center of technology must always be people, and the robots we make should be beings that help people live more like themselves rather than replacing them. Through AI robot technology, we want to create a more valuable life and a more humane society.
Human First, Always
ABOUT
People before technology, ROBROS started with that belief.
Overview
We believe that technology should not replace humans but walk together to make life more human.
In repetitive work, physical constraints, and an increasingly isolated society, technology should give back people's time,and people should be able to pursue their own values more deeply.
Therefore, we design robots as partners, not tools,and technology as a means, not an end.
This is ROBROS' philosophy and reason for existence.
A future where humans and robots enrich life together
We aim for a future of coexistence where humans and robots understand and respect each other's roles, and fill each other's deficiencies.Robots should not be beings that surpass or replace humans, but partners walking alongside humans.ROBROS designs a future where people and robots cooperate together to create a richer life.
Making robots that walk with people
ROBROS observes and understands human movement, speech, emotions, and working methods, and develops AI robots that can react and judge accordingly.The robots we make are not simple automation machines,but companion beings that can move, work, and think together beside people.
We always make robots that are 'together'.
More humanity through AI robot technology
ROBROS believes that technology does not replace human values, but can be a means to restore and expand humanity. The center of technology must always be people, and the robots we make should be beings that help people live more like themselves rather than replacing them. Through AI robot technology, we want to create a more valuable life and a more humane society.
A future where humans and robots enrich life together
We aim for a future of coexistence where humans and robots understand and respect each other's roles, and fill each other's deficiencies.Robots should not be beings that surpass or replace humans, but partners walking alongside humans.ROBROS designs a future where people and robots cooperate together to create a richer life.
We do
We do
We do
Making robots that walk with people
ROBROS observes and understands human movement, speech, emotions, and working methods, and develops AI robots that can react and judge accordingly.The robots we make are not simple automation machines,but companion beings that can move, work, and think together beside people.
We always make robots that are 'together'.
We are
We are
We are
More humanity through AI robot technology
ROBROS believes that technology does not replace human values, but can be a means to restore and expand humanity. The center of technology must always be people, and the robots we make should be beings that help people live more like themselves rather than replacing them. Through AI robot technology, we want to create a more valuable life and a more humane society.
CORE VALUES
ROBROS preserves the following three core values to the end
to create a more human life through technology.
These values are our philosophy on how technology should exist,
and are consistently reflected in products, services, communication,
and organizational attitude.
Flexible Connectivity
Technology does not 'exist separately'.
It only has meaning when connected with people.
Sustainable Expansion
Technology must grow,
and must work for a long time.
Obsessive Detail
Delicacy is not a choice,
but a philosophy.
CORE VALUES
Flexible Connectivity
Technology does not 'exist separately'.
It only has meaning when connected with people.
Sustainable Expansion
Technology must grow,
and must work for a long time.
Obsessive Detail
Delicacy is not a choice,
but a philosophy.
Flexible Connectivity
Technology does not 'exist separately'.
It only has meaning when connected with people.
Sustainable Expansion
Technology must grow,
and must work for a long time.
Obsessive Detail
Delicacy is not a choice,
but a philosophy.
ROBROS preserves the following three core values to the end
to create a more human life through technology.
These values are our philosophy on how technology should exist,
and are consistently reflected in products, services, communication,
and organizational attitude.
VISUAL IDENTITY
ROBROS aims for a future where people and robots fill in the blanks together,
rather than presenting a predetermined answer.
This philosophy is reflected in the logo,
where the solid structure symbolizes trust and stability in technology,
and the open form symbolizes possibility and flexible expandability.
It is a visualization of the process of completion
through human-robot collaboration,
rather than simple completion.
ROBROS aims for a future where people and robots fill in the blanks together, rather than presenting a predetermined answer. This philosophy is reflected in the logo, where the solid structure symbolizes trust and stability in technology, and the open form symbolizes possibility and flexible expandability. It is a visualization of the process of completion through human-robot collaboration, rather than simple completion.
LOGO
The empty space in the logo signifies possibility, not incompleteness. ROBROS' technology allows people to expand their humanity through cooperation with robots and live a life more like 'themselves'. This open space symbolizes a space that people can think about and fill in themselves, and a process where people and robots cooperate to complete a better future together.
Signature logo representing Robros' brand identity
Logo Type by Version
Horizontal + Black. ver
Horizontal + White. ver
Vertical + Black. ver
Vertical + White. verColor
Brand color is a key element constituting brand identity, requiring consistent and accurate application.
Color is printed as spot color in principle, and depending on the characteristics of the application medium, specified CMYK, RGB, HEX values are used to implement colors.
CMYK 0/0/0/0
RGB 255/255/255
HEX #FFFFFF
CMYK 0/0/0/100
RGB 0/0/0
HEX #000000
Typography
It can be used widely from titles to body text, and in content where readability is
especially important, Pretendard is used first
even for headlines instead of PF Baseline.
CMYK 0/0/0/0
RGB 255/255/255
HEX #FFFFFF
Brand color is a key element constituting brand identity,
requiring consistent and accurate application.
Color is printed as spot color in principle, and depending on the characteristics of the application medium,
specified CMYK, RGB, HEX values are used to implement colors.
Robros' default typeface, supporting both Korean and English.
It can be used widely from titles to body text,
and in content where readability is especially important,
Pretendard is used first even for headlines instead of PF Baseline.
CMYK 0/0/0/100
RGB 18/18/18
HEX #121212
Brand color is a key element constituting brand identity,
requiring consistent and accurate application.
Color is printed as spot color in principle, and depending on the characteristics of the application medium,
specified CMYK, RGB, HEX values are used to implement colors.
English-only typeface, the brand font that became the design basis for the Robros logo. It can be used for headlines or areas requiring emphasis to reveal the brand's identity, but it is not recommended for body text because readability may be reduced.